Calculating Share of Voice A Modern Marketer’s Guide
Forget vanity metrics. If you’re only tracking things like ROAS, you're looking in the rearview mirror. Share of Voice (SOV) is the one KPI that…
Insights on AI, brand monitoring, and digital reputation management
Forget vanity metrics. If you’re only tracking things like ROAS, you're looking in the rearview mirror. Share of Voice (SOV) is the one KPI that…
We’ve noticed a significant trend impacting businesses across Saudi Arabia: organic traffic is declining as AI-powered answer boxes appear at the top…
Local SEO keywords are simply the words people type into search engines to find businesses like yours in their area. It's often as direct as…
That sinking feeling you get seeing an AI-generated answer dominate the top of Google is a valid concern for businesses across Saudi Arabia. The old…
Optimizing for voice search is about way more than just keywords. It means structuring your content to answer questions like a human would, making sure…
You see the monumental shift in search, but does your leadership team just see another marketing buzzword? In the competitive Saudi Arabian market,…
Online reputation protection is all about actively monitoring and managing how your brand is seen across the digital world, especially in the new frontier of…
You see the massive potential of AI to revolutionize your SEO strategy, but your boss just sees a risky expense and a potential for Google penalties….
The new era of search is here, driven by generative AI and Large Language Models (LLMs) like those powering Google's SGE and Perplexity. For businesses,…
You’ve invested heavily in that new AI marketing platform, perhaps spending upwards of ﷼50,000, but when leadership asks for the return on that…