Public relations measurement: A Metrics Guide (public relations measurement)
For years, PR professionals got away with justifying their work by dropping a thick binder of press clippings on a client's desk. The bigger the…
Insights on AI, brand monitoring, and digital reputation management
For years, PR professionals got away with justifying their work by dropping a thick binder of press clippings on a client's desk. The bigger the…
Have you ever wondered what AI chatbots are saying about your brand when you’re not looking? In the new landscape of generative AI, your company…
Brand sentiment tracking is all about understanding the feelings—positive, negative, or just plain neutral—that people express about your business online. Think of it as having…
Have you ever wondered what ChatGPT tells its millions of users about your brand? For many businesses, it feels like a black box-you’ve spent years…
Brand reputation management used to be a fairly straightforward game. You’d keep an eye on Google reviews, maybe track some social media chatter, and call…
I notice a growing concern among businesses: a complete lack of visibility into how their brand is portrayed in AI-powered search. While your…
Your digital reputation is the story people find when they look you up online. It's the gut feeling a potential customer gets from your Google…
I notice that a customer just asked an AI chatbot to compare your product with a competitor. The response it generated could be shaping a purchase…
Traditional SEO is no longer the full picture. As users increasingly turn to AI assistants like ChatGPT, Gemini, and Perplexity for product recommendations and local…
Rank tracking is simply the process of watching where your website shows up on search engine results pages (SERPs) for the keywords that matter to…